Miles O’Keefe is an award-winning men's groomer based in Cardiff, South Wales with over 15 years of experience in the hair industry.

Throughout his career, Miles has contributed to global campaigns for renowned brands including Head & Shoulders and Sports Direct. His expertise have made him a sought-after stylist for high-profile musicians and sports stars worldwide. Whether tending to the grooming needs of top acts visiting Cardiff or traveling to provide on-set services, Miles delivers unparalleled care and precision.

Beginning his journey at 15 in a local hair salon in Merthyr Tydfil, Miles quickly discovered his unwaivered passion for men's hair. His dedication to mastering the art of barbering set him on a path to excellence.

Miles has worked with  with prestigious brands including  Netflix, Head & Shoulders, Sports Direct and prominent sports figures and musicians, including Roy Jones Jr., Callum Scott, Wolf Alice and Soft Play. His commitment to continuous learning has recently led him to expand his expertise to encompass men's skin care and grooming, ensuring a comprehensive service package for talent on set.

Miles’ exceptional skill set and dedication to his craft makes him a premier choice for grooming services, blending sophistication with a personal touch to meet the needs of a diverse range of clientele.